*Trigger warning: The episode references a mass shooting/casualty event* This week on Next Gen Builders, Francois is joined by Adriana Gil Miner, the CMO of Iterable, the customer communication platform that helps brands deliver joyful experiences with harmonized, individualized, and dynamic communications at scale. Today’s topic? Managing through crisis.
Trigger warning: The episode and this post references a mass shooting/casualty event
This week on Next Gen Builders, Francois is joined by Adriana Gil Miner, the CMO of Iterable, the customer communication platform that helps brands deliver joyful experiences with harmonized, individualized, and dynamic communications at scale.
Today’s topic? Managing through crisis. In her over twenty years of experience, Adriana has consistently proven her ability to remain calm through the highs and lows that come with the world of tech. Francois has witnessed her resolute nature firsthand while at Tableau, and he says to her “It doesn't matter what kind of pressure you're under, whether it's your own, your team's, or your business's, it just seems like you're able to deal with it in a very calm and logical way.”
Adri shares how she navigated corporate challenges big and small in her roles at leading major US tech companies like Artefact, Kumulo, and Tableau. Francois joins her to explore her stories and gain insights into why some leaders excel in crisis situations, how she navigates her teams through turbulent times, and get her advice on the best way to move forward afterward.
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Guest Bio
Adriana (Adri) Gil Miner is the CMO of Iterable, the most complete AI-powered customer communication platform that helps brands like Doordash, Volvo, and Glassdoor activate customers with joyful interactions at scale.
Having over 20 years of technology marketing experience, Adriana brings together the art of storytelling, technology, and marketing to create breakthrough campaigns that build up brands. Previously, Adriana worked with Francois at Tableau, where she headed up the global Brand Communications and Events departments for six years.
Adriana thrives on bringing new technologies to market and has worked on an array of projects from launching Samsung 3D TVs to building digital platforms at American Express to managing a top company growth program called Recurring Payments; and as CMO of Artefact, helped to put the product innovation firm on the map and launch their first spinoff company, 10,000ft.
Adriana studied Mass Communication in her native hometown of Venezuela and obtained a Masters degree in Digital Communication at the University of Washington. She loves to travel and prides herself on discovering and nurturing up-and-coming marketer rockstars.
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Guest Quote
"Every crisis, as terrible as it is, is a huge opportunity for learning. People show their true colors. The other thing is that it's a huge opportunity for bonding" – Adriana Gil Miner
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Time Stamps
00:00 Episode Start
01:39 Adri's background
06:20 Maintaining resiliency through it all
11:00 The importance of a clear leader at the helm
15:30 Creating space for your teams to grow
19:18 Different crises, same principles
23:43 Leveraging moments of crisis
26:35 Stronger Together
34:00 How to foster positivity through it all
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Links